I started First Form Design™ to separate two things that were beginning to pull in different directions. My personal work thrives on depth, taste, and exploration, but selling that work requires a clear hook and a repeatable story. Instead of forcing everything into one voice, I built a studio that can be unapologetically structured, focused, and sales-optimised.

First Form Design™ exists to carry the commercial weight: a clear narrative, a sharp offer, and a system that helps the right teams say yes, without diluting the work itself.