


Welcome
Over the past 16+ years, I’ve seen how quickly unclear design decisions turn into bigger problems: brands that feel inconsistent, products that become harder to use, websites that no longer support the business, and teams that keep rebuilding the same things.
My work helps turn that complexity into a clearer foundation. Sometimes that means an ongoing partnership where we work through direction, product, and web decisions together. Sometimes it means building from scratch. Either way, the approach stays the same: clear thinking, thoughtful systems, and design that helps the business move forward.
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Background
Born in ’85 and raised in the ’90s, I spent a good part of my childhood drawing comics, building LEGO, and daydreaming my way through school. As I got older, I became more interested in creating things on the computer: designing multiplayer maps for Half-Life, experimenting with PowerPoint transitions, and using FrontPage to build my first websites.
In my early twenties, I started designing promotional materials for music events and co-founded a youth culture network, where I was responsible for the visual side of things.
Those years taught me a lot about branding, marketing, design, and web development. I connected with like-minded creatives and landed an internship at SoundCloud back in 2010. From there, I turned my passion into a profession.
Beyond work
Football has been part of my life for as long as I can remember (soccer, if you’re reading this from the US). I played for various teams over the years, including 1. FC Union Berlin in my youth, and was selected for the Berlin regional team before ongoing injuries put an end to my competitive ambitions. These days, I play for a veterans’ team in Berlin.
When I have some free time, I enjoy diving into story-driven video games. I also make yearly Spotify playlists with the songs that stayed with me most. Occasionally, I share a few photos on VSCO or Instagram.
In 2020, I became a dad to a wonderful little girl, which has been the most rewarding part of my life so far.
