Stimmt, a Swiss consultancy specialized in customer focus, partnered with the design agency Goldener Westen to revamp its visual identity.
As part of the team I was heavily involved to align the web experience to the in parallel crafted identity. We aimed for a user centered and consistent interface which inherits the look and feel of the printed matters.
“We didn’t had the feeling to craft something completely new. Instead, we carved out the company’s essence and convictions by emphasizing everything with branding attributes.”
— Glenn Oberholzer, Partner at Stimmt
Concept, design & development
The process started with research, data analysis and the creation of personas. Wireframes and rudimentary click-dummies helped to get us all on the same page. Based on the concept and the newly crafted identity system from Goldener Westen I designed the screen design in Sketch. At every step every responsible team member was invited to give feedback. Finally, I transformed the whole thing into a custom WordPress Theme.