Logtrade, founded in 1992, aims to deliver goods where and when people need them. The Swedish company operates globally from Malmö and Palo Alto and collaborates with partners like DHL, Scania, and Volvo.

I supported the refresh of the company’s website as part of a broader rebranding effort within a multi-disciplinary team. Through interviews with staff across the organization, we worked to uncover the core of Logtrade and let those insights guide the content strategy, information architecture, and design. The deliverables also included a scalable system to support future digital applications.

(Please note: some photography used in the web designs above reflect my own explorations, which were not part of the final outcome. I use them here to show 100% of my own work.)