Logtrade was founded in 1992 and is on a mission to provide people with what, where, and when they want it. The Swedish company operates globally with offices in Malmö and Palo Alto with partners like DHL, Scania, and Volvo.

I’ve helped refresh the company’s website as part of a more extensive rebranding process within a multi-disciplinary team. During various interviews with the company’s staff, our team dug deep to find the essence of Logtrade. The content strategy highly influenced the information architecture and design. Once ready, polishing work also included a scalable system for future appliances.