Introducing First Form Design™
Design offering for new beginnings
Jan 12, 2026
Introducing First Form Design™
Design offering for new beginnings
Jan 12, 2026
I started First Form Design™ as a focused design offering for new beginnings.
It exists to support teams at moments where early design decisions begin to shape long-term outcomes. New ventures, new products, or early project phases where direction is still forming, but choices are about to harden.
I created the offer after repeatedly seeing early design treated as temporary, even though it quietly becomes the foundation everything else builds on. When senior design judgment is missing at this stage, teams move fast but lock in assumptions that later limit flexibility.
First Form Design™ intervenes before that happens. The work focuses on shaping clear, adaptable foundations across brand, product, and web, without over-polishing or premature commitment.
The offer is designed for startup founders starting something new and for busy studios taking on projects where early clarity reduces downstream friction.
I started First Form Design™ as a focused design offering for new beginnings.
It exists to support teams at moments where early design decisions begin to shape long-term outcomes. New ventures, new products, or early project phases where direction is still forming, but choices are about to harden.
I created the offer after repeatedly seeing early design treated as temporary, even though it quietly becomes the foundation everything else builds on. When senior design judgment is missing at this stage, teams move fast but lock in assumptions that later limit flexibility.
First Form Design™ intervenes before that happens. The work focuses on shaping clear, adaptable foundations across brand, product, and web, without over-polishing or premature commitment.
The offer is designed for startup founders starting something new and for busy studios taking on projects where early clarity reduces downstream friction.
I started First Form Design™ as a focused design offering for new beginnings.
It exists to support teams at moments where early design decisions begin to shape long-term outcomes. New ventures, new products, or early project phases where direction is still forming, but choices are about to harden.
I created the offer after repeatedly seeing early design treated as temporary, even though it quietly becomes the foundation everything else builds on. When senior design judgment is missing at this stage, teams move fast but lock in assumptions that later limit flexibility.
First Form Design™ intervenes before that happens. The work focuses on shaping clear, adaptable foundations across brand, product, and web, without over-polishing or premature commitment.
The offer is designed for startup founders starting something new and for busy studios taking on projects where early clarity reduces downstream friction.